Required skills

communication and interpersonal skills to

ask questions to identify and confirm requirements

communicate store standards and expectations to staff

consult floor staff

negotiate arrangements with suppliers through clear and direct communication

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

literacy skills to

document results

prepare reports

prepare rosters

research analyse and interpret a broad range of written material

planning and organising skills to develop rosters

team leadership skills to

coordinate staff activities

develop and implement procedures

provide feedback on performance

Required knowledge

pricing procedures including GST requirements

relevant industry codes of practice relating to managing store presentations and pricing

relevant legislation and statutory requirements relating to managing store presentations and pricing including work health and safety WHS

principles and techniques in

visual merchandising

project management

store policies and procedures in regard to

advertising and promotions

customer demand and market trends

housekeeping for premises fittings fixtures and equipment

layout and presentation

pricing or marking down of goods including risk assessment

product quality standards

range and availability of new products and services

store merchandise and service range

store merchandising plan

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

assesses layout and presentation of merchandise against store visual merchandising policies and procedures

assesses effectiveness of layout and presentation according to sales targets and predetermined objectives

collaboratively plans coordinates and implements advertising and promotional activities according to store policies and procedures

assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures

collaboratively plans coordinates and implements pricing activities according to store policies and procedures

collaboratively plans coordinates and implements housekeeping activities according to store policies and procedures and WHS legislation regulations and codes of practice

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as

store policy and procedures manuals

store merchandising plan

legislation and statutory requirements

WHS legislation regulations and codes of practice

a work team

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

thirdparty reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Visual merchandising policies and plans may include:

Store housekeeping and maintenance may include:

Contingency plan may include:

Organisation pricing policies and procedures may include:

Legislative requirements may include:

Promotional activities may involve:

Promotionsmay include:

Assessment may include: